RED CLAW CREATIVE
CITIBANK SMALL BUSINESS Director: Kevin Jordan, DP, Zack King, Production Red Claw Creative A series of spots that highlight Citibank's commitment to the small business community, From tattoo parlors to longstanding family-operated shops ingrained in local heritage, we celebrate the rich tapestry of businesses served by Citibank. Embracing a raw and authentic docustyle approach, each vignette intimately captures the essence of these diverse entrepreneurs, underscoring Citibank's dedication to understanding and empowering their unique journeys.
CBS SHORT DOCS Director: Kevin Jordan, DP Kevin Jordan Production Red Claw Creative The series goal was to highlight local characters from communities across the country. I was thrilled to take part in the series and shed light on the life of a digital performance artist, Christian Perez. Our goal was to not only showcase his talents and passion but also illustrate his method of connecting with an audience through the TWITCH platform. A raw, authentic, portrayl that provided both insight and entertainment.
CBS NEWS Director: Kevin Jordan, DP Kevin Jordan Production Red Claw Creative The challenge posed by Paramount was clear: to revamp the marketing promos for their owned and operated news programming. Let's acknowledge a universal truth: news promos often suffer from a reputation for being excessively cheesy. They resemble that individual in your office who lets everyone know they're in a "comedy improv troupe" — unmistakably over-the-top, lacking subtlety, and devoid of authenticity. This outdated promotional style is in dire need of a transformation. I gladly proposed an alternative approach: a series of spots designed to steer the narrative in a more authentic direction. These spots provide a platform for reporters and anchors to speak candidly about their craft, offering viewers a genuine glimpse into the meticulous news gathering process.
CITIBANK SMALL BUSINESS Director: Kevin Jordan, DP, Zack King, Production Red Claw Creative A series of spots that highlight Citibank's commitment to the small business community, From tattoo parlors to longstanding family-operated shops ingrained in local heritage, we celebrate the rich tapestry of businesses served by Citibank. Embracing a raw and authentic docustyle approach, each vignette intimately captures the essence of these diverse entrepreneurs, underscoring Citibank's dedication to understanding and empowering their unique journeys.